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BrandingWeb DesignIdentity
MILLERS
Brand identity and website for a specialist German vehicle garage serving Launceston since 2013.
CONTEXT
Miller Motor Services are VAG specialists: Audi, Volkswagen, Skoda, and Seat. With over ten years of trading in Launceston and a growing reputation across North Cornwall. Finalists in the 2024 Top Garage Best Garage category, they had the quality and the track record. The brand and website just needed to catch up.
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CHALLENGE
- A brand that felt as premium as the cars they service, without losing the warmth of an independent garage
- A website that handled quick bookings and detailed service browsing equally well
- Making ten years of word-of-mouth reputation visible online
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SOLUTION
- Clean monochrome wordmark built on precision and legibility at any size
- Clear service structure with transparent pricing and direct booking routes
- Real customer testimonials front and centre, letting the track record speak for itself
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"Phil and the lads look after my Audi S3 and I wouldn't dare take her anywhere else. Their knowledge is untouched." - Kyle James · August 2022
Identity System
BRAND
Industrial confidence. Tight palette, mechanical type, and a single red accent that signals precision without flash.
Colour System
#232323
#2C2C2C
#B52930
#F5F5F5
Typography Pairing
Aa Bb Cc 123
Balanced heading presence with highly readable supporting copy.
Primary:KIMBERLY - bold, engineered headings
Secondary:Helvetica - clear, readable service copy
Design Intent
The wordmark reads equally well on a business card, a workshop sign, or a phone screen.
Red draws from R8 Speedometer, purposeful rather than decorative.
Minimal layout keeps service information accessible without visual noise.
Deliverables
SOLUTION
Responsive Output
IMPACT
A cohesive identity refresh brought the brand in line with the quality of service, and the numbers followed.
10+Years trading in Launceston
2024Top Garage Best Garage Finalist
6Makes covered: VAG, BMW and Mercedes
1Complete booking system, both online and off
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