01
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Web DesignDevelopmentSEO
ARBORCARE
Website for a professional arborist firm serving Devon and the South West since 2000.
CONTEXT
Arborcare Southwest has been delivering professional tree surgery, woodland consultancy, and environmental services across Devon for over 25 years. The work is skilled, the reputation strong, and the range broader than most people expect. From high-level tree surgery and wood chipping through to recovering timber from local rivers and turning it into sustainably produced firewood.
01
CHALLENGE
- A wide range of services that needed presenting clearly without overwhelming visitors
- Building immediate credibility with both domestic clients and commercial landowners
- Improving local search visibility across the South West
02
SOLUTION
- Service-led structure with a clear hierarchy that guides different visitor types to what they need fast
- Credentials and experience brought to the front to build trust before a visitor scrolls
- Clean, location-targeted SEO foundations to capture searches across the region
03
"Arborcare have been looking after our estate for years. Professional, reliable, and they truly understand the local landscape." - Estate Manager · Devon
Brand Architecture
SYSTEM
Deep greens, clean white space, and photography that puts the work front and centre. Professional without being corporate.
Colour System
#6F7630
#525A0D
#FFFFFF
#FBFFDE5
Typography Pairing
Aa Bb Cc 123
Balanced heading presence with highly readable supporting copy.
Primary:Roboto - authority and clarity
Secondary:Roboto - readable body copy
Design Intent
Trust signals brought above the fold: years of experience, qualifications, and service range visible immediately.
Photography-led pages that show the scale and quality of real work.
Mobile-first build for clients and contractors accessing the site on site or in the field.
Deliverables
SOLUTION
Responsive Output
IMPACT
A credibility-first redesign translated years of offline reputation into measurable online enquiry growth.
25+Years trading in Devon
6Service areas covered
South WestCoverage across Devon and Cornwall
2000Established
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