01
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Web DesignCommunityBranding
BURROW
A new website for the volunteer-run heart of a rural Devon village.
CONTEXT
The Burrow is a not-for-profit community shop, café, and post office in Exbourne, built from scratch by local residents after the village lost its only shop in 2001. It is volunteer-run, community-owned, and quite literally underground. One of the most genuinely special organisations I have worked with.
01
CHALLENGE
- Covering shop, café, post office, and community events without confusing visitors
- Simple enough for any volunteer to update without training
- Warm and characterful, not corporate, not generic
02
SOLUTION
- Clear structure that gets visitors to what they need fast
- CMS set up so opening times, menus, and events can be updated in minutes
- Visual palette drawn from the Devon countryside it sits in
03
"Dan did an exceptional job of guiding us through the entire process. Not only do we have an awesome site, we now have the confidence to maintain and use the site on a daily basis. Fantastic!" - Burrow Community Shop
Visual System
IDENTITY
Earthy, warm, and grounded. The design puts the community and its story front and centre.
Colour System
#3D4A2E
#C8B560
#F4EFE6
#2A2A1E
Typography Pairing
Aa Bb Cc 123
Balanced heading presence with highly readable supporting copy.
Primary:Playfair Display - warmth and character
Secondary:Inter - clean interface copy
Design Intent
Real photography of the space and the people, not stock imagery.
Accessibility and high contrast throughout.
Mobile-first, built for visitors checking opening times on the go.
Deliverables
SOLUTION
Responsive Output
IMPACT
Before the new site, keeping the Burrow's online presence updated was a burden rather than a help. Events went unpromoted. Opening times were sometimes out of date. The site did not reflect the quality of what was happening inside. Now the team manages it themselves. Events go up the same day they are confirmed. Opening times are accurate. And the site finally reflects what the Burrow actually is: something worth going out of your way for.
100%Volunteer-managed after handover
4.9Google review average
20+Years of community ownership
1 of a kindAn underground village shop in rural Devon
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