LINKEDIN LEARNING AI CONVERSATIONS
An internal marketing video introducing a new AI learning tool to thousands of employees at a large housing association.
BRIEF
Places for People had LinkedIn Learning AI Conversations available to all staff. Nobody was using it. The tool needed a campaign that could cut through a busy internal comms environment, explain a genuinely unfamiliar technology without intimidating people, and give employees a clear reason to try it.
CHALLENGE
- Creating a high-quality campaign with zero production budget for a tool that many staff were already skeptical of.
- Translating LinkedIn's corporate AI feature into something that felt relevant to a housing association workforce.
WHAT WAS PRODUCED
- A sub-two-minute animated marketing video built around relatable workplace scenarios: performance reviews and difficult conversations.
- Motion graphics aligned to Places for People's internal brand, with integrated screen recordings.
- AI voiceover generated via ElevenLabs for a professional and approachable tone.
- A clear call to action routing employees directly into their LinkedIn Learning accounts.
Visual Style
MOTION
Clean, brand-aligned motion graphics that prioritize clarity over decoration.
Typography
Aa Bb Cc 123
Balanced heading presence with highly readable supporting copy.
Primary:Montserrat - bold, energetic headers
Secondary:Inter - readable interface text
Colour System
Design Intent
Consistent pacing to keep the viewer engaged without overwhelming them with information.
Integrated UI mockups to show exactly how the tool works in a real browser.
Clear, high-contrast captions to ensure the video works without sound on internal social feeds.
Visual Showcase
Responsive Output
Impact
A highly effective internal marketing campaign that successfully launched an unfamiliar AI tool, driving both awareness and immediate adoption across the organisation.