LEARNING AT WORK WEEK 2024
A series of animated videos celebrating the superpowers of a digital learning team, and the work they do, delivered to a housing association of thousands through internal comms.
BRIEF
A small digital learning team at a large housing association wanted to make noise during Learning at Work Week 2024. The theme was superpowers. The goal was to increase awareness of the team's services across a massive organisation.
CHALLENGE
- Stopping the scroll on Viva Engage (internal social) where engagement is traditionally low.
- Making a technical service feel personal and human without a traditional video shoot.
WHAT WAS PRODUCED
- A series of animated short-form videos framing specific team services as organisational superpowers.
- Personalised animations celebrating individual team members, acknowledging the people behind the service.
- Content fully optimised for Viva Engage: captioned, square-friendly, and high-impact without sound.
Visual Style
MOTION
Vibrant, high-energy animations designed for social feed engagement.
Typography
Aa Bb Cc 123
Balanced heading presence with highly readable supporting copy.
Primary:Bebas Neue - impactful display
Secondary:Montserrat - supporting copy
Colour System
Design Intent
Bold, high-contrast typography to grab attention in a busy social feed.
Fluid motion and transitions to keep the energy high across short-form content.
Simplified character designs that humanise the team without requiring expensive illustration.
Visual Showcase
Responsive Output
Impact
A highly successful internal campaign that significantly boosted team visibility and engagement across the organisation.